Studio Nuts was invited by BBDO Dubai to craft a surreal 3D tunnel made entirely of delivery boxes — a visual metaphor for Black Friday’s overwhelming consumerism. We carefully modeled each box, paying close attention to textures, folds, and shipping labels to ensure realism and depth. Lighting played a key role in creating contrast between chaos and escape, guiding the viewer’s eye toward the freedom at the tunnel’s end. A project where craft met concept in every detail.
Agency: Impact BBDO / ClientL Etihad Airways / Chief Executive Officer: Ghassan Kassabji / Chief Creative Officer: Ali Rez / Managing Director: Jad El Rabahi / General Manager: Andrew Peacock / Creative Director: Dennis Silveira / Senior Copywriter: Alison Cordeiro / Art Director: Andre Queiroz
STUDIO NUTS TEAM: Production Director: Valeria Lima / Creative Director: Tico Moraes / Project Director: Janaína Villas-Bôas / Project Manager: Gabi Lima / 3D Modeling: Thiago Piloto, Maurício Mazza, Adam Pierre / Lightning and Shading: Thiago Piloto / 3D Animation & Simulation: Maurício Mazza / Creative Retouching: Thiago Storino
