To support CASA (Centro de Apoio ao Sem-Abrigo), a Portuguese organization helping people experiencing homelessness, Studio Nuts created a campaign about visibility and dignity.
The film introduces a symbolic character made of cardboard, fragile and almost blending into the city around him, representing how people living on the streets are often overlooked by society.
As the story unfolds, a small act of solidarity triggers a transformation. Golden particles begin to appear, slowly turning the cardboard figure back into a human being. The campaign invites people in Portugal to donate 1% of their income tax to CASA, a simple gesture that can help restore visibility, dignity and hope.
Because no one is disposable.
Creative Direction: Tico Moraes / Producer Director: Valéria Lima / Creatives: Tico Moraes & José Godinho / Production: Studio Nuts / Soundtrack & SFX: Daniel Lopes / Project Director: Jana Villas-Boas
