TBWA/RAAD Dubai challenged us with this exciting project for KFC. Our task was to bring the world of gaming and fast food together in a playful, visually striking way. To achieve this, we blended different techniques, combining AI-generated elements, CGI, and high-end Creative Retouch. This hybrid approach allowed us to push creativity further while keeping the visual craft sharp, polished, and consistent with KFC’s bold identity. The result is a set of images that capture the fun, vibrant, and immersive spirit of gaming culture, reimagined through the KFC lens.
CLIENT: KFC UAE/ AGENCY: TBWA/RAAD / STUDIO NUTS TEAM: Creative Director: Tico Moraes / Production Director: Valéria Lima / Project Director: Jana Villas-Boas / CGI: Rodrigo Félix, Tiago Piloto / Inês Fernandes / Creative Retouch: Thiago Storino
