Mountain Dew – Esports World Cup
For Mountain Dew’s global campaign at the Esports World Cup, we were invited by Dubai-based agency SRMG Labs to develop the visual concept and produce a series of CGI images — each hand representing a different universe from the gaming world.
In addition to the static visuals, we also created short 10-second animations using AI tools, designed to boost the campaign’s reach and impact across social media.
A project that combines detail, energy, and gaming culture, all with the Studio Nuts visual signature.
Client: Mountain Dew / Agency: SRMG Labs Dubai / ECD: Ciaran Bonass / ACD: Glauber Dorotheu, Leo Razera / Sr. Art Director: Stefano Chiabrando, Bruno Montoro / Sr. Copywriter: Johan Granados, Nicolas Martinez
STUDIO NUTS TEAM: Creative Director: Tico Moraes / Production Director: Valéria Lima / Project Director: Jana Villas-Boas / CGI: Rodrigo Félix, Tiago Piloto / Inês Fernandes / Creative Retouch: Thiago Storino / VFX: Matheus Rezende
